Customer value management is quickly becoming the norm for business around the world. With its customer-centric culture and analytical approach to better understanding the consumer’s mind and experience, it’s helped countless brands position themselves as titans while boosting their bottom line.
How can you prove that your business can provide that value to your customers, though? It takes more than just saying it in an ad, but it’s also a lot easier than you might think. These four tried and proven methods are guaranteed to help boost your CVM efforts.
Start with Customer Service
One of the largest parts of any buying or brand experience is customer service. Surveys and studies show that over 75% of customers believe their customer service experiences determine whether or not a company values their business. However, it isn’t all about resolving disputes through CS.
Interactions with employees, quality of products, ease of the buying process, and fair prices are all rolled into this consumer experience. So, proving value starts with organizational changes that place the customer first. All four of these tips stem from upping this critical element of your CVM model.
Make CS a Company Priority
It’s easy to leave CS to the employees that handle that end of the business. However, there’s far more to a customer’s experience than simply returning an item or presenting a complaint for your business to handle. So, take a tip from the individuals who know how to handle your customers best and apply that to the rest of your efforts.
Make sure the same tone appears in your marketing, messaging, and even general emails. Ensure that each customer-facing employee provides the same level of care your CS team does, creating positive experiences with every customer. When you remodel your culture from a CS approach, consumers are bound to feel appreciated.
Give Your Employees Ample Information
This tip is simple but critical. The more insights you share with employees from your CVM data analyses, the better equipped they’ll be to provide value to your customers. Using vital tools designed for customer value management in the digital age, you can ensure that anyone in any position is ready to prove your brand’s value to the consumer.
Get in the Sharing Mood
Which would you prefer, being greeted by an employee (online or in-person) who uses their name or one who simple states the company’s name? When they give their name, it makes the experience more personal. Now, take that fact and apply it to every aspect of your business. Make information valuable to your customers readily and easily accessible, showing that you value their inquiries.
Never Stop Improving
Just like a relationship or sports training, you can’t simply stop once you feel you’ve achieved your goal. You need to keep trying at things to make them work, and that goes for CVM as well. By showing continual improvement and the willingness to care about what your customers value, you’re proving your value to them time and time again.