A study by a real estate website revealed that 44% of agents closed a deal in 2020 by posting on social media. Social media was the second most preferred way to obtain new listings, only second to referrals. With 1.4 million+ licensed real estate agents in the US and with new blood joining the space, it would only be wise to leverage social media to scale their business.
Through social media, you will be able to connect with your clients and highlight your success stories. And since clients are always spoilt for choice in finding an agent, the more you provide proof of satisfied clients, the better for you.
About Chris D. Bentley
Chris D. Bentley is one of the most aggressive real estate Brokers in the Dallas area who has grown to become an influential person on social media.
He has leveraged the power of social media through posts and videos to achieve tremendous success as a Realtor and Broker. Chris has more than 150 videos on his YouTube channel and has appeared in more than 19 podcast guest interviews. He has been voted D Magazine’s Best Realtor four of the last five years and was named the #13 of the top 20 Realtors on social media in 2018 and 2019.
He shares why real estate agents need to have a social media presence.
- To Diversify Marketing Efforts
Did you know that you can reach clients you couldn’t have achieved through traditional marketing methods through social media? When you keep updating your current listings and using professional photos, your probability of closing a deal increases.
You can also use the same platforms to highlight happy clients satisfied with your services. You can pique potential clients’ interests through images while keeping them engaged even when they are not actively looking for new properties.
- To Build Your Brand Reputation
These days, no one wants to work with a brand that is not credible. Therefore, as a new real estate agent, it will be your responsibility to establish yourself and your brand as trustworthy and authoritative.
Social media is one tool that can help you achieve this goal. You can position yourself as an expert before your audience by providing high-quality, insightful content that readers will find worthwhile. The more you keep your followers engaged, the more they will start to trust you.
- To Create Broader Network
Social media can act as a networking tool. You can either network with other real estate agents or with clients. As a real estate agent, growing your network will help you gain more industry expertise.
You will also be able to gain more contacts and deals. The deals you get are more likely to reach the closing table.
Furthermore, as you network, remember to do it consistently.
As a new real estate agent, make an effort to have your presence on social media. The world has changed to digital, and you can’t afford to remain in your traditional ways of doing things.
The above three benefits will increase your return on investment with time.
For more information, you can connect to Chris D. Bentley on;